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In an increasingly rational market and with more adequate competition among companies, the times of contests based solely on material forces has passed. The new international market competition to a large extent depends upon contests of corporate cultures. Fostering unique corporate cultures has become an important choice for companies to improve its comprehensive competitive strength.

During its development process, BaoQi has gradually paid great attention to the building of its corporate culture. This study is aimed at guiding employees' behavior through the corporate culture, increasing companies' core competitive strength and providing strong support for the sustainable development of BaoQi.


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